Web Site Promotion

Are there are more web sites on the Internet
than there are people on earth?

It is possible, but one thing is certain. At times, it is easier to find a company's telephone number than it is to find their website on the Internet.  So, how do you get your website noticed?

Your website exists in cyberspace and should be promoted there, but don't forget to pursue off-line marketing opportunities as well.

Online Website Promotion

• Links
  Request links to your website from other websites. Good linking strategies are more predictable than search engines and can drive a significant amount of traffic to your site, if you go about it in the right way.

• Paid advertising on related websites.

• Online Search Engines and Directories.

  • Search-Engine-Ready.
    Before submission, Red Barn Designs will make your site as search-engine-ready as possible using meta tags.

  • Submit your website to search engines and directories.

  • Submitting your website to Yahoo!
    Yahoo! No longer accepts submission of commercial websites for free. It now costs $299.00, which is a recurring annual fee, to submit a commercial website to Yahoo!. 

    For more information about submitting a commercial website to Yahoo! see:  Yahoo! Directory Submit and Submitting a Site Using Yahoo! Directory Submit.
    
    If you choose to pay the $299.00 recurring annual fee  to submit your commercial website to Yahoo! you can either:

    • Submit your website yourself or

    • Red Barn Designs will submit your commercial website for $75.00 plus the $299.00 recurring annual fee.

Offline Marketing Opportunities

• Include Your Website Address
  It's so obvious that it's often overlooked. Put your website address on everything. If you put your phone number on it, put your website address on it, too. Include your URL on business cards, letterheads, brochures and any other printed material you distribute. Include it in press releases and all advertising (including the yellow pages). Include your website address in the signature line of your emails.

• Word of Mouth
  Word of mouth always works to promote a good business. It's free, it's effective, and it's trusted. People love to share a good experience (or a bad one). Ask satisfied customers to help you spread the word.

• Site Announcement Mailers
  Announce a new site launch with a small mailer. Make sure the mailer reflects the professionalism of your site. Send the mailers to existing customers and contacts or to a targeted market segment.

• Existing Customers
  Don't forget to make use of the contacts you already have by seeking new business from existing customers.

• Be Visible
  Get listed in the yellow pages, join the local Chamber of Commerce, participate in trade shows. Whenever and wherever possible, talk about your online business - in both professional and social situations. The Internet is a hot topic, take advantage of that fact.

• Traditional Marketing Methods
  Invest in any traditional advertising methods you can afford. Run newspaper, magazine, TV, and yellow page ads. These methods are costly because they are effective. Press releases and interviews can also be very effective and are free.

 

Fees and Payment for Additional Web Site Promotion

Additional Web Site Promotion is $35.00 per hour, accumulated,
billed at the end of the month and is due upon receipt.

A minimum of $35.00 per month will be billed for web site promotion, however, if no additional promotion is performed during the month, the Client will not be billed.